Tools That I Use For Keywords Research
I will be explaining keyword research and tools that I use for keyword research in this post today, and I am sure that after reading everything that I will be talking about, you will not only know what keyword research is but how you can apply it yourself.
MEANING OF KEYWORDS RESEARCH
Keyword research is the act of looking for what people are really searching about on search engines like Google. It is mostly used in SEO (Search Engine Optimization) to help in website ranking and visibility. It is also used when running advertisements so as to be able to target the right audience. As a digital marketer or content creator, it will help you to create content on what people are currently searching for. As you can see, keyword research is like a key and can be used for different purposes, but the end goal is to reach more people.
REASON I MAKE USE OF KEYWORD RESEARCH
The main reason why I use keyword research is to gain visibility from people who search for topics that are related to my service, website or business. For example, I am building a website for a fashion business and another person is also building a website for a fashion business, and both of us want people to visit our website when they search about fashion. But let me say the other person didn't make use of keyword research when building his website and only made use of one keyword like “fashion” and then I, on the other hand, make use of keyword research on my website by making use of many keywords like “best fashion website, fashion business tips”. You will notice that I have a higher advantage of getting people to my website than the other person when they search for topics on fashion. But note that using too many keywords on your website is not encouraged because Google sees it as keyword stuffing and it can affect SEO.
TOOLS FOR MY KEYWORDS RESEARCH
There are many tools for keyword research and these are the main tools that I use to get keywords:
1. Google Keyword Planner
Google Keyword Planner is a tool that is owned by Google, and it helps you to find keywords. What I love about Google Keyword Planner is that it will show you low and high competition keywords. Low competition keywords are the ones that I mostly choose because they are keywords that people are searching for but there is not much competition on them, which means people can easily see your content or website when they search for those keywords.
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| Google Keyword Planner |
2. Google Trends
This is another powerful tool that is owned by Google, and I have been using it to find trending keywords. It helps me to know what people are searching for in different countries.
3. Ubersuggest
Ubersuggest is also a tool for researching keywords and it is created by Neil Patel. It also helps you to find what people are searching for online. The tool has a free version that allows you to use it for a limited time.
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| Ubersuggest SEO tool |
4. Google Search Suggestions
When you try searching for a particular word on Google, you will notice that Google will give you different suggestions on what you are searching for, which is another tool that I also use for keyword research.
5. Social Media Comment Section
This is not a tool but I personally see it as a tool because I sometimes get to find out what people are looking for in the comment section of some creators on YouTube and TikTok. A creator who always educates his audience on YouTube or TikTok will mostly have comments from his viewers appreciating his efforts and also asking the creator to make a video on a particular niche. If I happen to visit those creators’ comment sections and take note of the topics that the viewers are requesting, I will get people to visit my website or watch my video if I make content on it because that is what people are currently looking for.
STEPS THAT I USE TO FIND GOOD KEYWORDS
These are the steps that I use to find keywords for my website or project:
1. Get Access To Keyword Research Tools
The first step is to open tools like Google Trends or Ubersuggest on my browser and make sure that it is set up properly by creating an account if needed.
2. Enter Topics to Find What People Are Searching About
After getting the tools ready, I will then go ahead and enter topics that I want to get keywords for in the tool’s search bar. For instance, if I want to know what people are searching about website, I will go to my keyword research tools and enter “website”, which the tools will show me what people are searching for on website topics like “how to design a website, best website builder, learn website design” and many more.
3. Get Keywords And Write About It
I will then make sure to use those keywords on my website or social media account so that when someone searches for those terms again, they may be able to find me or read my content on the topic.
HOW KEYWORD RESEARCH HELPS MY WEBSITE GROW
Making use of keyword research has helped my website to grow. I created a website called NewbieTools and also made use of keywords in the website and added Google Analytics to track how it is performing, and I was able to get a total of 337 users who visited the website. Keyword research has also helped me to get more views on my videos on social media like TikTok and YouTube. Keyword research will always help you to grow because you know the exact terms that people are really searching for online, which will help you to get more visibility when they search for those terms.
One of my website analytics
You can start making use of keyword research today so as to get more visibility on your website or social media. If you have any questions to ask, you can write it in the comment section below this post and I will reply to you. To get more knowledge about web development, always visit KingsleyTech for more posts, tutorials and guides from my personal experience and practice.
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